Contact:  Todd Rapp


MINNEAPOLIS, April 8, 2019 — Rapp Strategies, Inc., a Minneapolis-based public affairs firm specializing in strategic communications, issue management and reputation management, today announced that Alyssa Schlander will join the firm as its Vice President of Public Affairs and General Counsel, beginning April 29.

“Rapp Strategies is very fortunate to add a senior leader with the talent and experience that Alyssa brings,” said Todd Rapp, CEO and President of Rapp Strategies. “Alyssa has served in government, advocated on behalf of a major state trade association and successfully led significant strategic initiatives for a Minnesota Fortune 500 company.  Her vast background in public affairs makes her a great fit for our team and our mission.”

Most recently, Schlander led state and federal government affairs for Securian Financial in St. Paul. During that time, she also led the group insurance legal team and chaired the company’s million-dollar fundraising campaign for the Greater Twin Cities United Way.  Prior to her work at Securian Financial, Schlander led government affairs and external communications for the Minnesota Automobile Dealers Association, and began her public affairs work as a Committee Administrator in the Minnesota Senate.

Alyssa is a past president of the Minnesota Governmental Relations Council, a member of the board of the Minnesota Insurance and Financial Services Council, and a Junior Achievement volunteer. Alyssa received her law degree from William Mitchell College of Law, her undergraduate degree from the College of St. Benedict and is a graduate of Nashwauk-Keewatin High School on Minnesota’s Iron Range.

"Alyssa will join our senior leadership team and counsel clients in the areas of complex issue management, strategic communications, assessing risk and protecting reputation assets," Rapp said. “In the past year, the firm has added three dynamic leaders in Todd Stone, Rich Forschler and Alyssa Schlander. Rapp Strategies is uniquely positioned to provide clients with high-level senior service as they tackle their ongoing business opportunities and challenges.” 

Rapp Strategies Inc., formerly known as Himle Horner and Himle Rapp, provides strategic counsel and communications services to business, non-profit and government clients. Its mission is to help clients shape understanding, strengthen reputation, manage risk and advance good ideas. More information can be found at